Croa Insights https://insights.croacard.co.uk/ Independent thinking on events, membership and the technology behind modern customer experiences. en-gb Mon, 05 Oct 2026 16:53:46 GMT What Happens to Your Customer Relationship When Eventbrite Owns the Checkout? https://insights.croacard.co.uk/events/eventbrite-owns-checkout-customer-relationship https://insights.croacard.co.uk/events/eventbrite-owns-checkout-customer-relationship Sat, 29 Aug 2026 01:18:00 GMT Eventbrite can be an excellent discovery platform. But organisers should understand the difference between using a marketplace to acquire customers and building their business inside one. Lewie Allen events A Membership Experience Worthy of the Brand https://insights.croacard.co.uk/membership/destini-digital-membership-experience https://insights.croacard.co.uk/membership/destini-digital-membership-experience Sat, 29 Aug 2026 00:00:00 GMT How Destini used Croa to turn membership applications, Wallet passes, members-area access and event entry into one connected experience. Lewie Allen membership Eventbrite vs Ticket Tailor vs Direct Ticketing: The Real Cost for Organisers https://insights.croacard.co.uk/events/eventbrite-vs-ticket-tailor-vs-direct-ticketing https://insights.croacard.co.uk/events/eventbrite-vs-ticket-tailor-vs-direct-ticketing Fri, 28 Aug 2026 08:00:00 GMT Ticketing fees are often presented as somebody else's problem. They are not. Here is what Eventbrite, Ticket Tailor and direct ticketing really mean for organisers. Lewie Allen events Why "Download Our App" Is the Worst Thing You Can Say to a Loyal Customer https://insights.croacard.co.uk/wallet/download-app https://insights.croacard.co.uk/wallet/download-app Thu, 18 Jun 2026 09:00:00 GMT App-based loyalty programmes achieve 12–18% adoption. Apple Wallet passes achieve 70–80%. The era of the download prompt is fading. Lewie Allen wallet Why Most Loyalty Programs Fail: A Word From Our Founder https://insights.croacard.co.uk/membership/loyalty-gap https://insights.croacard.co.uk/membership/loyalty-gap Wed, 20 May 2026 09:00:00 GMT Most businesses assume loyalty programs fail because of poor execution. The root problem is more fundamental — they assume loyalty can be manufactured. Lewie Allen membership How Humans Gauge Loyalty — And How Croa Mirrors It https://insights.croacard.co.uk/loyalty/human-loyalty https://insights.croacard.co.uk/loyalty/human-loyalty Fri, 10 Apr 2026 09:00:00 GMT Loyalty is a feeling first, a system second. Here are the five natural human loyalty signals and how digital passes can recreate them. Lewie Allen loyalty The Loyalty Maths Every SME Should Know https://insights.croacard.co.uk/industry/loyalty-maths https://insights.croacard.co.uk/industry/loyalty-maths Sun, 15 Mar 2026 09:00:00 GMT The data behind customer retention — and why independent businesses are leaving money on the table. Lewie Allen industry